With MySportSite project we felt true sporty atmosphere: we were giving 110% while working, and we gathered all our creativity together to provide the very best result, to cause a 'wow' effect with anybody.
Note that this post is intended to raise the curtain on the project: Pragmasoft has been working on the MySportSite identity for 1,5 months already and we were able to come up with great logo, business card design, print ad and PowerPoint slide design. Right now we are intensively working on web site design.
We should say that MSS is the unique project in terms of logo development: we have never made that many logo drafts before=). Usually, we limit our revisions to 2, but here we worked until complete satisfaction. Below you can see the first set of logos we developed:
The design task for the logo was: to have a logo that would yell that it is connected to sports, but does not link to any specific sport, the one that communicates the atmosphere of competition, energy, team spirit and ever higher achievements.
We tried different approaches. After the first round of revisions we turned to using letters, play with shapes and color. That's what we end up with:
With this round we ere we set the font right - #8 seemed to communicate the sport spirit in the best way. Then we turned back to searching a universal sport symbols. A silhouette of an athlete seemed to be a nice choice, along with the view of the trophy being supported by a couple of hands.
We admit that we produced a couple of creative and nice sports logo solutions along the way, but only #11 hit the spot of our customer. From our perspective, #3 deserves attention and development, the sporty figures as dividers between the letters is a fresh idea. #4 and #5 are simple but yet easy to remember. The guy is #9 looks sharp as well.